Start with the question
Use Overview for a quick health check, Overall Analytics for workspace trends, and an individual link or campaign for focused results.
Common measurements
- Total clicks count recorded visits.
- Unique activity estimates distinct visitors using the available request data.
- Referrers show where traffic came from when that information is supplied.
- Device and location information is approximate and may be unavailable for privacy or network reasons.
Choose a useful period
Compare the same date range when measuring changes. Very new links may need time and real visits before charts become useful.
Still stuck?
My analytics look incomplete Work through the related troubleshooting checklist.